Petzy - Brand Identity
The Project
In this project, I developed the brand identity for a small, family-run business specializing in organic dog food. The company prides itself on producing high-quality, hand-made dog food in small batches, using only organic ingredients without unnecessary chemicals.
My role
My role was to create a visual identity that reflects the brand’s commitment to natural, wholesome products while infusing a sense of playfulness and joy. The resulting design is vibrant and cheerful, capturing the essence of a brand that not only nourishes pets but also brings happiness to their owners.
This project was created for educational purposes for Logo and Visual Identity course.