In this project, I took on the challenge of creating the visual identity for a new energy drink brand that prioritizes real fruit flavors. The brand’s debut flavors—elderberry and strawberry—were selected for their personal significance to the founders and widespread consumer appeal.

My role was to translate these unique qualities into a compelling visual language that highlights the natural ingredients, health benefits, and vibrant energy of the drinks. The result is a dynamic and fresh brand identity that captures the essence of a new generation of energy drinks.